The Power of Branding
I think we all have heard the word BRAND before. But do most of us actually know what the word really means?
Branding is more than just a name of your company or business. It is more than the logo you have on your social media page. It is the face of your business. Your brand is what people see first and represents what your company is all about.
Branding is something that every company needs in order to be a successful business. Personally thinking, (and not just 'cause we offer branding *wink wink*) without branding solutions, a business does not have proper direction. It will be common for a company to continue to stay a smaller business.
Branding solutions will not only provide the proper strategy to get to that next level but will also have the correct design portions for the business. Typography (font), logo design, and colors all play a huge part in what the company represents. Proper and improper ways to use the logo in the correct settings will also have a huge part in how the business operates. All fonts and colors represent different meanings and whatever you decide what your business is about, you will want the correct font and colors to be cohesive.
Branding is super-duper important. We all can agree that the top businesses in the world have great branding. And to strive to get to that status, you will need your branding on point as well.